Burger King is adding three new impossible burgers to the Kid’s menu. They rolled out plant-based burgers in August at around 7000 outlets in the United States. The plant-based was one of the most successful product launches of an impossible party. Burger king representative said to the press, the plant-based party will not stop very soon. There is more to come in an impossible burger party. The big release of impossible whooper increased the sale of Burger king by 5%. Moreover, they are adding more meatless burgers to their menu.
The testing of three new impossible-burgers will be starting this week. They are conducting this activity in around 180 different locations, including Milwaukee, Augusta, and Buffalo. The new menu items for testing will include an impossible Whooper and an impossible cheeseburger. They also have an Impossible Whooper Jr., which is a mini version of whooper. Also, the impossible burger is nothing but a hamburger. These three new burgers from an unlikely family will have a stronger impact on burger king’s sale. They are eager to release these burgers in their outlets.
The new impossible burger will be available as part of king Jr.’s and kids’ menu. Besides, the chain is adding the new plant-based burgers in the kid’s menu. The initial pricing of the impossible burgers was inaccessible to many everyday Americans. However, their new value menu and the pricing of new burgers will increase the accessibility of plant-based burgers. The value menu is a win-win situation for the chain and the customers. Also, Burger King released the packaged impossible burger grounds to the grocery stores this September. Impossible food CFO David Lee said, “We want the impossible to become normal eventually. This generation will be able to say to their grandmas; I can’t believe you used to eat meat from an animal.”