Alphabet Inc, which owns Google and many other sub-brands, is planning to acquire Fitbit, the gadget maker known for smart fitness wearable devices. This was reported by both CNBC and Reuters, based on sources that are closer to Fitbit. It is still not clear how much Alphabet is offering to complete the purchase of Fitbit. Right after the report, the stocks of Fitbit were soaring and there was a growth of 18% in the total statistics. The idea of being purchased by a company like Alphabet can be quite a huge step for Fitbit, which has been facing so many competitors in the current industry.
Despite having a really powerful smart watch Operating System at its disposal, Google has not made its foray into fitness devices. This could seriously change if the company purchases a company like Fitness, which has a considerable amount of experience when it comes to smart devices and fitness wearable gadgets. On top of that, Alphabet would be able to extend its presence to the fitness domain as well. Considering that Google has been trying to ensure its presence in living rooms, smart home security and of course smartphones, an even stronger presence on wrists would make a huge difference.
In terms of the competition, the hardware experience of Fitbit would be helping Google in creating a rival to Apple, which has been improving the fitness scene through Apple Watch among many other things. It should also be noted that there were rumors about Apple trying to acquire Fitbit, but none of these has been either denied or confirmed by the official sources. Fitbit or Alphabet, for instance, has commented on the claim and the same has been about closer circles. It is also not sure whether Fitbit would be allowing the purchase after all.
